Gas this summer and beyond!

I just got my first "do something about gas prices this summer" email. It wasn't a band together and don't buy gas all on the same day but it also wasn't much better. I'm not a economic wiz but I know enough and this was my response to the plan below.
"Here's the Idea: For the rest of this year, DON'T purchase ANY gasoline from the two biggest companies (which now are one), EXXON and MOBIL. If they are not selling any gas, they will be inclined to reduce their prices. If they reduce their prices, the other companies will have to follow suit. But to have an impact, we need to reach literally millions of Exxon and Mobil gas buyers. It's really simple to do! Now, don't wimp out on me at this point...keep reading and I'll explain how simple it is to reach millions of people!!
I am sending this note to 30 people. If each of us send it to at least ten more (30 x 10 = 300) ..."
Here was my response to the email.

Do me a favor and send this one out to your list as well. I have a friend that is a chemical engineer for Exxon and so I definitely have an inside track.

I don’t believe I know that many of you and believe me the last time I “replied all” to anyone was back in college (to long ago then I want to mention). I don’t want to be a spoil sport to any ones revolution, speaking out, or doing what they feel is right but I do want to just say something that may help you in the long term.

The market demands that if the supply goes way up then we’ll be ok. Or if our consumption goes way down we’ll also see a decrease. But unless that happens we’ll be in trouble. When one gas company looses money guess what they do? Sell gas to another gas company because they’re supply is low and guess what then? They raise the price because buying from a competitor isn’t cheap. And this is all assuming that no one is influencing the market the way they want to see it go (a editorial for another time).

Wanna have your prices lower? Convince the rest of the country to not be hot and not use their A/C this summer. Or make most of the country use solar panels. If that’s not the case people will need more gas for summer trips, summer ac, summer concerts and summer art shows as well, don’t forget those summer bonus sales trips to the coolest places on the planet.

It’s like anything else. If you want to lose weight don’t call a doctor, go to the gym and change your regular diet. If you want to save money on gas, buy a bike, take public transit and then put your finger up to the man.

I love you all and this message is just me saying do whatever it is you can but make sure you’re doing something that does a good for the long term and not something that might/could but probably won’t help for this summer!

About the Author

Rai-mon Nemar is an independent lifestyle advocate and the founder of LEGENDmag. With a background in music, coupled with more then 12 years of being an entrepreneur, Rai-mon is a forward-thinking progressive who's life work is synthesizing the independent aesthetic and creating a community for "indies". Visit his blog IndieGuy and follow him on twitter.