Friend or Foe: BMW's new girl…GINA

We struggle with it everyday. Are these guys "independent" enough to  endorse or talk about their product? If we haven't looked that company up to see what they're about should we even cover what they're doing? The new Friend or Foe series is here to help with those questions. This is where we will have coverage of  questionable companies and people in regards to independence with unquestionably good ideas or philosophies we should know about. We'll leave it up to you to make up your own mind. With that said here comes GINA . If you can't acknowledge that BMW is on to, well... something then you might want to come back tomorrow when we'll only be talking about companies we know for sure are independent.

About the Author

Rai-mon Nemar is an independent lifestyle advocate and the founder of LEGENDmag. With a background in music, coupled with more then 12 years of being an entrepreneur, Rai-mon is a forward-thinking progressive who's life work is synthesizing the independent aesthetic and creating a community for "indies". Visit his blog IndieGuy and follow him on twitter.