Mcdonalds, Wal-Mart, and Starbucks aren't the only options, but they are options.

What are the choices? I was having a talk with kc! about buying independent, feeling independent, and how independent a person is or isn't. I offer this for all to consider. That fact that you buy a burger at Mcdonalds or a local burger hut isn't what makes you independent or not. It's asking yourself if you bought that burger based on lack of choice, a want of buying the best product, or because you want to support a chain or a local restaurant (insert a multitude of other reasons here). When you have answered these questions and choose to spend your dollar against your convictions, you choose to be more or less independent because you choose to be more or less yourself by choosing. Fooling yourself by justifying a choice against your own convictions doesn't assure your independent status. I must say here that because you choose to go against your beliefs of supporting a huge chain like Starbucks or Wal-Mart when you feel the need, isn't going to bring the indies burning golden arches on your lawn, it's not that black and white. We are the sum of ALL our choices and not just the bad ones. I have yet to find a local independent who taste good, uses the same or better quality ingrediants, and is as price concious as Subway. I eat their often, does this make me less independent? I think not. I would argue that the fact I have actually thought about why I shop there is what defines me as being independent. Don't be bullied into always buying from Jack in the Box because it's everywhere and there's a lack of good choices and don't shy away from buying at Taco Bell if that is what you've decided is best for you. Be independent and know that when you look at yourself in the mirror you've made a choice, not been hoodwinked into thinking you had no other option. The difference is vast, the choices are always up to you.

About the Author

Rai-mon Nemar is an independent lifestyle advocate and the founder of LEGENDmag. With a background in music, coupled with more then 12 years of being an entrepreneur, Rai-mon is a forward-thinking progressive who's life work is synthesizing the independent aesthetic and creating a community for "indies". Visit his blog IndieGuy and follow him on twitter.