Is the Gap wide enough to allow corporate America to act indie in the elections?

I have never voted Reading through daily inspiration, more specifically a post on The Skinny ( makes CJ and I click through and take notice--a Gap ad encouraging voters to vote. Quickly an IM conversation starts: CJ --- "interesting social responsibility campaign! like the design and message... too bad it's the gap!" kc! --- "good example of big business doing responsibility? or just another way to seem indie?" And so launches another episode of Editor's Battle: kc! --- Honestly, watching the ads, they feel really sincere and honest. In fact, they made me want to watch all of them. I imagine the design team sitting back with the marketing team and wanting to just get the message of voting out to the masses. Behind every big corporation, there are tons of independent people. CJ --- No doubt... it's a well put together, timely, campaign.  The message is invaluable in that voters, ALL VOTERS, need to make their voices heard!  Fact is: That message is still being put out by The Gap Company-- a publicly traded, gigantic corporation, that makes homogenized "fashion" for pennies (actually yuan), then charges the highest possible margins for those threads.  Publicly traded companies have one mission: Use any-and-all means necessary to maximize profits for shareholders.  This is a feudal attempt to seem relevant given the current circumstances.  All the while, even their die-hard, burb customers can't help save the sinking ship; let alone this poser, indie attempt. kc! --- So does this mean that any attempt at social responsibility by a corporate entity will be read as pandering for our dollars? Or is there a more viable way that big business can participate in conscious thinking? CJ --- It's all about the dollar. What has Gap really done to get out the vote? Has there been ANY grassroots efforts in making registering and voting easier?  This campaign should be highly visible in swing states. This campaign should bombard critical states like Florida, Ohio, and Pennsylvania. But why will it play more in safe state centers like NYC, LA, and Chicago? Because they will pick up on the indie-cool factor. Indie=young, mind-share=more, sold=more, profit=higher stock price.  Not saying it's bad, just not indie. kc! --- Time will tell, that is for sure... but I don't think it is right to assume that just because a company is out to make money, that advertisements such as these don't help both the consumer and the business image without necessarily having to promote money-making endeavors. I still feel that there is room for individual independent thinking bubbling up from within a large corporation. Unlikely, yes... but possible.

About the Author

kc! Bradshaw is the Creative Director for LEGENDmag, a founder of CircleSavvy and works as a freelance graphic designer for Exkclamation. In his spare time, he enjoys the finer textures of life; rides his classic motorcycle; and absolutely loves music. Stalk him on Twitter.