We are the independents…

jbclassics JB Classics tent - Feature story on JB Classics coming in LEGENDmag issue 23 You know sometimes it gets hard. Blazing what you feel like is a trail not yet taken. After walking for miles and miles in a dessert, even true north can feel like it's the wrong way. You begin to say to yourself, "maybe I should change course" or "maybe if I go in a new direction I'll get there faster" but those who have gone before you and travel with you remind you to stay the course, to be steadfast. As I begin to work on our new marketing campaign for '09 and try to come up with new ways of conveying our message of independence, the road has seemed a little hazy. Do we focus more on how supporting a locally owned independent business can help your local economy or make sure to project that fact there are national independent brands that are worth supporting as well? Do we talk to people involved in the culture of making and producing independent art, events, products, and ideas or help those who are doing their best to live an independent lifestyle to make better buying decisions? The answer? Do what we've been doing, synthesizing the independent lifestyle for all of the above. Let those who are deep into the culture know that just because someone shops at the mall they should still be educated on the things they can buy to support an independent brand. We should inform people who live a green lifestyle that "green" does not always equal good for the planet. And we can always remind citizens that in 2008 getting your information from media sources alone and not checking up on newly formed web sources can mean an uninformed vote for our leaders of tomorrow (we do this in LEGENDmag 23 - Transparency is the new Democracy). We can let people know that it's important to live life as an independent. Someone who is true to their own internal compass and someone who despite being bombarded with message after message will continue to follow their own course. That's what we are going to do, continue to live our lives and do our best to let everyone know that we are the independents...and we're here to stay. raimonnemar - the independent

About the Author

Rai-mon Nemar is an independent lifestyle advocate and the founder of LEGENDmag. With a background in music, coupled with more then 12 years of being an entrepreneur, Rai-mon is a forward-thinking progressive who's life work is synthesizing the independent aesthetic and creating a community for "indies". Visit his blog IndieGuy and follow him on twitter.