Grubhub "There’s no doubt that the phone book is going out of style, but thanks to Grubhub.com, it’s nearly obsolete."

legendmag2110-grubhub As seen in LEGEDNmag online Issue 21 Grubhub Year founded: 2004 Location: Chicago, IL Category:  Food Delivery Affiliations: Menuism.com, SitterCity.com Leadership: Mike Evans and Matt Maloney Product: Restaurant listings in Chicago, San Francisco, Boston, and New York City; with menus, reviews, coupons, and online ordering. Website: Grubhub.com Their concept is disarmingly simple. Type your address into the Grubhub.com search engine and you receive back a listing of all the restaurants that deliver food to your area. What’s cool is that you get company listings regardless of whether those restaurants are doing business with Grubhub, or not. The benefit for restaurants to participate with Grubhub is that their menus come up first, they can provide coupons, and they can accept orders online. The benefit is hundreds of local restaurants that deliver, at your fingertips. Brand philosophy: We do our best to tell our neighbors every restaurant that delivers to them and then facilitate fast and easy orders to increase the chances that our users find their next favorite restaurant. Target consumer: Anyone who is excited about the abundant restaurant opportunities downtown and wants to stay home. Plans for the future: Geographic expansion so that more people can discover who delivers to them.

About the Author

Rai-mon Nemar is an independent lifestyle advocate and the founder of LEGENDmag. With a background in music, coupled with more then 12 years of being an entrepreneur, Rai-mon is a forward-thinking progressive who's life work is synthesizing the independent aesthetic and creating a community for "indies". Visit his blog IndieGuy and follow him on twitter.