Mio takes the same ol’ mundane—spins it with a new shade of independent green.

legendmag2212-mioculture As seen in LEGENDmag online Issue 22 Mio Year Founded: 2001 Location: Philadelphia, PA Category: Wholesale, Retail, Design, and Consulting Affiliations: Independent Leadership: Jaime and Isaac Salm (The Salm Brothers) Products: Contemporary furnishings and accessories; sustainable design Web site: www.mioculture.com In today’s “Green” environment, it seems more important than ever to reinvent everyday products and ideas into “new and improved” products and ideas for the sake of sustainability. We’ve picked Mioculture as our favorite company this issue to show you how being green can also be independent. Brand philosophy: We believe our designs and experiences speak for the brand. We believe in honest and accessible design that is physically, intellectually, and emotionally engaging. We want to challenge perceptions by surprising people with different perspectives. We don’t worry about our brand, we work on developing a genuine culture for our company and our customers. Target consumer: Everyone! Especially those individuals who have not had access to affordable, sustainable products. Our goal is to sensibly close the “green gap” between sustainability, good design, and price. Plans for the future: Expect a new website, showroom and lots more introductions. We are working on several consulting projects while broadening the scope of the MIO Collection.

About the Author

Rai-mon Nemar is an independent lifestyle advocate and the founder of LEGENDmag. With a background in music, coupled with more then 12 years of being an entrepreneur, Rai-mon is a forward-thinking progressive who's life work is synthesizing the independent aesthetic and creating a community for "indies". Visit his blog IndieGuy and follow him on twitter.