Super Rad Toys: “Vinyl , a lot of hard work, and a lot of love”

legendmag1726-superradtoys
As seen in LEGENDmag print Issue 17

Founded by: Jonathan Cathe and Simone Richlin in 2006
Location of headquarters: West Hollywood, CA
Product Category: Designer Vinyl, Limited Ed.
Lead Design: Ningyo Project/Lost Angel/AXIS OF EVIL
Price point of your product: $80-$150
Plans for the future:  20 more lines in thequeue… sleep hopefully!

Brand/Product inspirations: Pop Culture, Animation, Art, Multi-culturalism, and Detail.

What was your product made to do:  Ningyo Project Gosho doll is a comparative arts study, analyzing themes and values between traditional
and contemporary art as is translated on a traditional gosho form… it’s meant to draw parallels between collector’s and artist’s wants, needs, and philosophies… it’s to provoke, invoke and inspire.

Brand Philosophy: We want to provide highquality, collectible pieces . We are known for our very elaborate printing, high-detail, large sized figurines. We champion what we like.

What your most proud of at this point? We believe that we have had a hand in curating and positioning this product category and challenging tastes.

If you could pick a spokesperson for your company who would it be? Simone, my partner… she’s much more eloquent than me.

What is your product made of? Vinyl , a lot of hard work and a lot of love and care…

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  2. Working Class Heros: Helping you carry your lifestyle accessories in beautifully designed enclosures
  3. Popcling: Prototyping new materials and creating new ways to reproduce art
  4. Ice Jacket: “It’s like Christmas opening it up and seeing what you’ve created.”
  5. Grubhub "There’s no doubt that the phone book is going out of style, but thanks to Grubhub.com, it’s nearly obsolete."

About the Author

Rai-mon Nemar is an independent lifestyle advocate and the founder of LEGENDmag. With a background in music, coupled with more then 12 years of being an entrepreneur, Rai-mon is a forward-thinking progressive who's life work is synthesizing the independent aesthetic and creating a community for "indies". Visit his blog IndieGuy and follow him on twitter.