Tread is the indie fashion brand incubator for emerging designers and savvy shoppers

legendmag2334-threadlegendmag2335-thread2 As seen in LEGENDmag print Issue 23 Thread Location: Los Angeles, CA Founded: 2003 Category: Fashion trade-show, open to the general public Leadership: Lara Matthews, Alex Matthews (co-owners and joint directors) Products: National shopping events in San Diego, San Francisco, Seattle, Miami, New York City, Los Angeles; Trade show events in New York City, Miami, Las Vegas Website: Brief overview: Who says you have to go to a mall to have the best in fashion from across the country? Not Thread, they’ve been throwing shopping events and giving consumers the opportunity to see what’s real, what’s now and what’s next in fashion’s independent landscape. Don’t miss another show, you’ll regret it! Brand philosophy: Thread is the indie fashion brand incubator, providing a platform for emerging fashion designers to showcase their collections, make solid business connections, test products on fashion savvy shoppers and take the first step towards becoming a real business. We strive to be the authority on the indie fashion designer marketplace, with over 10,000 registered designers. For consumers, we are a live magazine, highlighting the top 100 indie fashion brands along side local artists, musicians, authors, designers, local media, new products and youth culture trends. Target customer: We have 2 target customers. First, the indie fashion designer: proactive, independent fashion designers from all fashion categories from any city in the United States. Second, Thread subscribers: 18–35, 80% female, earning approximately $50k a year, employed, fashion savvy, risk takers, style conscious, actively seeking “what drops next”. Future plans: 17 markets in 2009; 24 markets in 2010; 49 markets in 2011; Thread online store; Thread’s definitive top 100 emerging designers published.

About the Author

Rai-mon Nemar is an independent lifestyle advocate and the founder of LEGENDmag. With a background in music, coupled with more then 12 years of being an entrepreneur, Rai-mon is a forward-thinking progressive who's life work is synthesizing the independent aesthetic and creating a community for "indies". Visit his blog IndieGuy and follow him on twitter.