How big is too big in regards to indie?

apple I was having a talk with a friend about what it means to be independent and well it made me want to address a couple of issues about this "indie movement" we all share. Everything is always evolving and this is why we are all part of this ongoing convo in regards to being indie but here's how I see it as of today. 1) All indie is not good indie. I know some indie t shirt companies that just bite what everyone else does. I know some local boutiques that ONLY sale huge mainstream brands. Then there are some companies like Trader Joes who market the hell out of being indie, organic, local but once you take a closer look you're not so happy about being duped. The goal isn't to hold up indie as the end all of goodness, but to make the smart choice with an INDEPENDENT thought process. 2) If there was a anti-indie in this world i don't think many people would say that it wasn't Wal-Mart. Their practices are horrible in most cases and just fly in the face of independent thinkers everywhere. This doesn't mean ALL the things they do are bad or that other huge companies are in the same boat with them. I don't think I would get any arguments saying that Apple has an "indie spirit" or frame of mind while making their products. Does that mean they're not traded, that they don't put their shareholders first like most other companies, or that they aren't looking out for the bottom line as a priority like any other huge corp? No it doesn't. The same is true for a company like Redbull who is a huge international corporation with loads of money but is still an independent company NOT owned by any larger corporation. The long and short of it is, the dialog is still happening ladies and gents. The goal is to be independent of thought and pocketbook and reward / support those who do the same. So when it's all said and done, if we don't know the answers over here at LEGENDmag what do we know? He's what we know, there has to be dialoge about making your thoughts you're own and not having them influences at the point of purchase when you don't even know it.  In the end we aren't about indie companies, we're about an indie YOU.

About the Author

Rai-mon Nemar is an independent lifestyle advocate and the founder of LEGENDmag. With a background in music, coupled with more then 12 years of being an entrepreneur, Rai-mon is a forward-thinking progressive who's life work is synthesizing the independent aesthetic and creating a community for "indies". Visit his blog IndieGuy and follow him on twitter.