Biting is the new black.

September 20, 2006 Filed under: Friend or Foe, In The Mood For..., Indie What?, We Heard

Think that your new shirt from Urban Outfitters is that cutting edge, new sh* t?

For years, large companies have been doing heavy research on the designs and trends that are bubbling on the cutting edge. Companies such as Urban Outfitters and H&M simply scout out the design that they forsee making an impact, then coincidentally release something very similar, but on a huge platform, thanks to their distribution and retail platforms. Don’t get me wrong- lots of design heavily samples elements and iconic imagery, especially from popular culture, creating its own sense of conceptual design. However, sampling turns to BITING, once that concept is merely lifted, duplicated and produced.

Example:

Johnny Cupcakes (original design)

jet_crop Biting is the new black.